Engage customers on a more intimate level while providing them the convenience and ease of listening on the go. Interviewing experts and influencers in your sector can help amplify your message.
Connect with customers via Twitter's Vine application or produce humorous videos for a YouTube channel. Have customers post their own videos or connect in a Google + hangout. Opportunities abound!
Visual is vital when connecting with your audience. Leveraging the impact of photos through Pinterest, Instagram, or Flickr accounts would enhance outreach and promote engagement.
COMMUNITY MANAGEMENT AND CONSULTING:
DISTINCTIVE SOLUTIONS FOR YOUR BUSINESS OR ORGANIZATION!
Elaine Valmeo is originally from Columbus, Georgia. She is a Sophomore at Kennesaw State University studying Marketing and Finance. She is also a member of the Delta Epsilon Iota National Honor Society.
WHAT I SPECIALIZE IN:
Community Management and Consulting expertise includes: Social Media integration and marketing strategy via Facebook, Google +, Linked In, Twitter, and Pinterest. Scope includes contests, campaign, and event management in addition to lead generation, tracking of visitor, conversion, and sales rates utilizing different analytic report functions. Creation and implementation of Social Media Policies for small businesses and organizations. Available for WordPress writing and blogging.
MORE ABOUT ME:
Certified HootSuite Professional. In addition possess over fifteen years of experience in multiple administrative support, training, and middle management functions. This includes retail and government defense contracting in addition to the private sector with an emphasis on Healthcare Finance Administration & Insurance. My strong analytical skills and customer service expertise make Social Media Marketing a natural fit. It combines the technical aspects of business marketing with ongoing customer interaction via different digital media.
TOOLS AND APPS:
Photo editor: http://www.picmonkey.com/
Ecommerce Sales Management: http://www.stitchlabs.com/
Digital Publishing: Catalogs/Magazines/White Papers http://www.uberflip.com/
Social Media Integration Platform: http://www.involver.com/
Mobile Apps: Vine, HootSuite, Etsy, Pinterest, and Skype.
LOVE my iPhone “Podcast” app that lets me subscribe to my favorite organizations and listen on the go!
While looking through Pinterest recently, I came across several dozen infographics on Social Media and Technology trends. The science behind the popularity of infographics is essentially that visual examples assist in comprehension of concepts and data by our eyesight and its role in cognitive thinking. Basically, the more senses engaged in communicating information, the better the understanding.
Now all that is to say, the information given in infographics should always be taken into context in addition to several other factors: the company and or person producing the infographic, the sources cited, and any possible bias/agenda. One infographic in particular caught my attention. Not so much the content as the company who created it.
Uberflip uses HTML5 to offer digital publishing and page turning capabilities of a .PDF document WITHOUT the mandatory use of a separate application, or plugin. Although some companies choose to do both, Uberflip basically promises to supercharge your document by providing:
*consistency across electronic devices and is audio and video ready.
*document performance without a network or internet connection (once downloaded).
*integration of Social Media tools such as video, share, and connect.
*subscription management of payments and email opt-ins.
*customizable flipbooks, magazines, catalogs, financial reports, and whitepapers.
Without going into too much technical web developer jargon, the information on the updates to HTML5 include new coding tags, offline local database and cache storage (for offline functionality), device access such as Geo Location API’s, and Multimedia to name a few.
Uberflip also offers a 14 day free trial for their service. I don’t think they would have such notable clients such as Microsoft if it wasn’t what they promised. I am actually excited about the potential Uberflip has in regards to my future marketing clients. Even though my particular specialty is in Digital Marketing using social media, I cannot emphasize enough the value of having a fundamental working knowledge of web development, graphic design, and programming. For me, it provides a foundation for being able to leverage technology to best suit the needs of each individual client and helping to achieve optimal results.
Looking to get insight into leveraging Social Media for your nonprofit? I will list the main trends and a few resources here in my blog, but for more detailed information, please see the link below to download your own copy of this survey:
There were 12 insights given for this benchmark survey of 3,522 NONPROFIT respondents in 2012:
1.) Of the nonprofits on Facebook and Twitter, both communities grew by approximately 30% and 81% respectively.
2.) The average number of pages and accounts were relatively low in number. 2.1 FB pages and 1.2 Twitter pages.
3.) The Average (acquisition) cost of a Facebook like is $3.50 and a Twitter follower is $2.05
4.) The Average Value of a Facebook Like is $214.81 over the 12 months following acquisition.
5.) Among the 4 fundraising models provided for Facebook, the most prevalent was Individual Giving at 33%.
6.) Budgets and Staffing for commercial networks show a small but steady climb from the previous 3 years this survey was conducted.
7.) The most successful nonprofits had 3 top factors: Strategy, Buy In (from management) and Dedicated (experienced) Social Media staff.
8.) Although given in context of the amount of revenue spent on Facebook Advertising, respondents clearly non fundraising related. They were majority Awareness, Base Building, and other Call To Action- such as volunteer, etc.
9.) Google + is still struggling to gain followers but content created Pinterest had generated the most unique visitors. (I personally find it difficult to quantify why exactly Google + isn’t more popular or has any more momentum even from a blogger standpoint. It is already optimized for the Google search engine so why aren’t more people using it? Myself included.)
10.) From 2011, the non profits that had an in-house online community showed the 13% unchanged.
11.) The average number of Members in House Networks grows year over year by 265%.
Open Source software is the #1 Favorite for in house Social Networks. This is as opposed to customized software, although no one particular open source carried more than 20% of the market share.
Although this survey touched on some very basic uses of Social Media and how it relates to nonprofit awareness and fundraising, I could not help but to put this in relation to eCommerce. By that I mean, all the trends in eCommerce are pointing towards VIDEO and MOBILE marketing. Although the survey did take in to account the amount of YouTube profiles, it was not focused on how many and what types of outcomes the videos produced. Could it be linked to awareness, conversion, or given a dollar amount of fundraising? What about Vimeo? Instagram? Any budgeted amounts being spent on mobile marketing?
I discovered Vimeo has a great online community where users can teach others.
They offer personalized features and analytics using their software to measure the numbers and types of opt-in conversions. Whether it is a Pledge, a Like, a Follow, or Newsletterregistration they claim to be able to allow the nonprofit the most control over how the conversion is applied in their particular case. They offer the use of GOAL setting and A/B testing to optimize results in addition to using current support base to drive new supporters via SHARE methods which assists in raising awareness and recruiting more advocates. This seems to be newly developed application for the Spreddz platform and it should benefit nonprofits going forward if it does what it promises.
Based on the numbers they present, online donations represent 13% of all donations. This is to the tune of $300 Billion which is said to have increased by 35%. That is a whole lot of GOOD WILL!
Most of the current data and predictions that are coming in are overwhelmingly pointing to Mobile Marketing. Within that increasing group of smartphone and tablet users, the focus is primarily on Facebook. Here are a few tips to get you going in the right direction and some more information on Facebook’s mobile advertising metrics.
1. Make sure your website and any content you post (either on Facebook or any other social site) are optimized and formatted for mobile devices. If the pages are cluttered, messy, or so large they take excessive load time users will get frustrated and leave. Ideally, the customer should only have to scroll down a few seconds to see what your business offers.
2. ”Click to Call” buttons are essential. Make it easy for clients and customers to reach out for more information.
3. Include a search bar- Most customers are usually out and about with limited time. They are not really interested in clicking through lots of pages and putting up with aggravating touch screens in order to find what they need. This makes it a little easier.
4. Include Smart Forms- a.k.a. shorter forms. This includes email contact forms or help tickets. Shorter can also be applied to hyperlinks of content you post. Utilizing a service to shorten links can make it easier for a customer to click on or bookmark to visit later. Being able to sign up or log in with Facebook or Twitter is also a good idea. It alleviates customers from having to remember yet another username and password. One click to redeem a coupon code? I’ll take that!
5. Hours of Operation and Pricing Information- This may sound incredibly simple, but you would be surprised how many businesses do not include this information. I am working with a client now that offers dog grooming and daycare, but does not have a price list available on their site. I hope to be able to offer this and include online appointment scheduling to better accommodate their mobile clients.
6. Mobile App- This is probably the most important tip of all. If your business offers a service or product that can benefit from a mobile application, then do! This would offer the easiest and quickest access to your company and facilitate increased customer engagement.
In regards to Facebook, the numbers are coming in supporting the trend upwards for mobile use. According to the article, two independent case studies were done and mobile ads received roughly 1.93 times more click-through-rates than regular desktop ads. The caveat here though is to have some sort of analytics software like Hubspot, Hootsuite, or Social Sprout to keep track of other important information. If you are not getting an adequate conversion percentage then you need to investigate why. Is it your ad content? Is it the wrong platform? Where is the disconnect? It may not be advantageous to rely solely on Facebook, but there is no denying the power of “Mocial” Marketing. Test, Track, Analyze. Then make corrections if necessary to optimize your marketing budget.