Many businesses have found Pinterest to be a useful social media tool when engaging customers and generating leads. Pinterest is versatile in that businesses can create video galleries, post photos of their business and employees, run contests, link website addresses to pin descriptions among other things.
Not on Pinterest officially? You can still find out who is pinning your products by going to www.pinterest.com/source/yourURL.com. This works whether or not you have an active account on Pinterest.
Need a few tips?
Do not underestimate the value of good product photography. This is one of those areas where it is best to acknowledge your limitations. For example- Your product photos look like something taken after you have had one too many drinks at Ye Olde Pub. If you have to pay a little money for better photos then definitely consider it. After all Pinterest is 99% visual.
Make your site Pinterest friendly. Make sure you have “pin it” buttons as a subtle reminder to SHARE SHARE SHARE.
Secret Pinterest Boards. Pinterest now offers the ability to curate and pin to private boards. These boards can be used to collaborate with team members or collect inspiration pieces without the public or your competition being able to see what you are working on.
As per Pinterest etiquette, no one likes a pompous self-promoter. If you choose to have an official Pinterest page, make sure it is comprehensive and inclusive. Depict lifestyles or other products that compliment and enhance yours.
Overwhelmed by the thought of adding another social media site to maintain? Then go to the bottom of this page and contact me! That’s what I can support you with. (This is not Pinterest, so I can shamelessly promote. Ha Ha)
One of my new favorites below….